Build Better Products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

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Trusted by 7,000+ paying customers

DocuSign
Uber
Rakuten
Yelp
GoDaddy
BuzzFeed
Expedia
ZipRecruiter

Meet Our Customers

UNDERSTAND

Powerful reports to answer any question

Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who you power users are, and the behaviors tied to long-term retention.

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INSIGHTS REPORT

How is my product used?

See which features are popular and how many power users you have.

FUNNELS REPORT

Where and why do users drop off?

Build retroactive funnels and analyze conversion rates on the fly.

RETENTION REPORT

Which users retain best?

See which types of users stick around, and for how long.

INSIGHTS REPORT

FUNNELS REPORT

RETENTION REPORT

EXPLORE

Simple workflows to get answers fast

Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.

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What will your data teach you?

Measure what matters
Analyze usage trends
Answer your questions

Get Started

Customer Story

Lemonade is defining the modern insurance industry

Customer-first experience: 4.9 star app
Data-informed decisions: 95% of employees use analytics
Business results: 500% increase in policy holders , IPO five years after founding

Meet Our Customers

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Lemonade

“I've used Mixpanel at many companies before—it's the go-to solution when you need user and product analytics.”